Daily coaching that knows what you did yesterday.

Every morning AgentEdge reads your profile, your goals, your activity history, what's actually converting, and how you're holding up — then hands you one page. Who to touch today, what to say, and the one thing that matters most.

$59/mo · cancel anytime · two optional add-ons

Reads every night
Your profile Your goals Your history Your performance Your wellness
Today's brief, every morning
Two products
For the individual agent

AgentEdge

An AI coach that knows your archetype, your goal, your database and yesterday's activity — and tells you what to do about it before 8am.

  • Daily coaching brief built from your real data
  • Goal engineering — income to weekly activity
  • Video profile assessment & weekly check-ins
  • Sphere touch recommendations and pulse tracking
  • Real estate or general business — you choose at signup
$59/mo · two optional add-ons
Try Now →
For coaches, brokers & team leads

CoachingEdge

Your whole roster in one brief. Who's slipping, who's stalled, and what to open each session with — prepared before you sit down.

  • AI daily brief across every agent, with red flags
  • AI session prep before each conversation
  • Read-only dashboards for every agent you coach
  • Session tracking with before/after pulse
From $354/mo · lead + 5 agents included
See how it works →
What you actually get

One page, every morning, before you've had coffee.

Generated overnight from your own account. Not a motivational quote and a to-do list — a read on where you actually are, who to call today, and the one question you have to answer before you do anything else.

AI coaching Yellow
Thursday, July 30 · Sample

Marcus — 217% to goal, and still behind.

Numbers don't lie — 37 contacts, 217% to goal, but your 5-stars are still ghosts and appointments held sit at zero. That's not the system you claim to run. Call Joseph Lee — 5-star, 34 days overdue, solid referral source. Amy Lewis — overdue, big network, zero touches. Mae Williams — birthday coming, you're about to miss another personal moment. Today, you go deep or you go home.

Yesterday

Twelve contacts. Above target. But all width, zero depth — no 5-stars touched, no appointment held. Energy at 5, motivation and confidence still low.

Week progress

37/17 contacts, 217% — but it's noise if your 5-stars are still ghosts. You said you'd have your summer touch plan by Friday. Clock's ticking.

Today's priority

One priority: overdue 5-stars. You know who. No dodges. Make them the first calls. Your system means nothing if you keep skipping the anchors.

Today's targets

Four contacts minimum — but if you don't hit three 5-stars, your day is a wash. Appointments set and held needs to move off zero by end of week.

Self-care

Exercise is still weak — one session in four days. Personal time is zero. You want focus? You fuel it, or you run on fumes. No shortcuts.

One thing today

Which overdue 5-star are you calling FIRST this morning — and when?

AI recommended touches 3 for today
#1
Call Frank Adams ★★★★ Top priority
Birthday coming up — a quick call goes a long way.
3d since last touch · Past client · Birthday soon
#2
Call Susan Robinson ★★★★
Birthday coming up — a quick call goes a long way.
3d since last touch · Lead · Birthday soon
#3
Call Jessica Nelson ★★☆☆☆
Home anniversary this week — great excuse to reach out.
59d since last touch · Past client · Home anniversary soon
Last 30 days: 40% follow-through

Nothing above is a template. The yellow status came from four days of pulse scores. The three names came from your database — star rating, days since last touch, and what's coming up in their life. The 217% came from your goal plan. Miss a week and Thursday's brief says so.

Try AgentEdge Free $59/mo · cancel anytime · your first brief lands the next morning
AgentEdge · $59/mo

An AI coach that actually knows your business

Not a chatbot with a real estate prompt. Your archetype, skill scores, income goal, logged activity and sphere all feed the same engine — so the coaching is about you, not about agents in general.

Daily coaching brief

Every morning, built from yesterday's activity, your targets and your database. Who to touch, what to say, and the one ask that matters today.

Agent profile assessment

A 5-minute video read that scores your skills and places you as Hunter, Farmer, Networker, Educator or Closer — which changes the plan the engine builds.

Success engineering

Income goal in. Closings, clients, appointments, required sphere size and a weekly activity split out — shaped by your archetype and how you actually work best, then ramped so you build the habit instead of breaking it.

Weekly video check-ins

Three minutes a week, analysed for sentiment and burnout signals. The engine notices you're running on empty before you do.

Sphere & touch targets

Your database, visualised, with who's overdue and which touch type each person actually needs — split into what books appointments and what keeps it warm.

Pulse & wellness

Energy, motivation, confidence, focus and stress, tracked daily. Real estate breaks people quietly; this is the part most coaching skips.

General business

Not in real estate? Choose General Business when you create your account.

AgentEdge started in real estate and the engine underneath never cared. Pick General Business at signup and the app changes with you: your income target, your average deal size and your close rate go in, and the plan reverse-engineers your funnel from those numbers — not from listings and an MLS.

You log the day in words that fit. Cold calls, discovery meetings, follow-ups, on-site visits, networking events. The daily brief, the weekly video check-ins, the pulse tracking and the touch recommendations all work exactly as they do for an agent — the language around them changes.

The real-estate-only tools are hidden on a General Business account: listing descriptions, the open house kit, video scripts, postcards and the client deliverable PDFs. You get a cleaner app instead of a menu full of things you'll never open.

Insurance agents · financial advisors · mortgage brokers · home services · and anyone whose week runs generate leads → have conversations → close deals.
Optional add-ons

Bolt on only what you need

The coaching core is the product. Add the marketing tools on their own, or step up to Pro and get those plus client intelligence. Change your mind any month.

Add-on

AgentEdge+

+$20/mo · marketing & content

Six branded client PDFs and nine content tools, plus visibility and competitor analysis. 250 uses a month.

  • Moving workbook
  • Seller prep workbook
  • Neighborhood guide
  • Market update
  • Just listed / just sold
  • Open house kit
  • Listing descriptions
  • Social posts
  • Bio & about page
  • Video scripts
  • Drip campaigns
  • Blog posts
  • AI visibility analyzer
  • Competitor analysis
Add-on

AgentEdge Pro

+$40/mo · everything in +, plus client intelligence

Everything in AgentEdge+, and then the client side: send a branded link, your client records 90 seconds, you get a full brief before you've spoken to them.

Everything in AgentEdge+, plus
  • Client intake scoring
  • Personality radar
  • Property data extraction
  • Wants & deal-breakers
  • Testimonial analysis
  • 6 marketing assets per review
  • Google review drafts
  • Outgoing video messages
  • View & watch-time tracking
  • 30 AI videos / month
CoachingEdge

A full coaching platform for brokers, coaches and team leads

You keep the coaching relationship. The engine does the preparation — a daily brief across your entire roster, session prep before every conversation, and read-only dashboards so your agents arrive with their numbers already on the table instead of you chasing them for it.

And because every agent's plan runs on the same engine, you get something no coaching franchise can currently offer: conversion rates that are measured per agent, not inherited from a book.

See how it works → Book a demo
One agent on a national program$549–750/mo
Lead + 5 agents$354/mo
Lead + 10 agents · coach seat free$590/mo
Pricing

Two products. Two optional add-ons.

No annual contract, no setup fee, no onboarding call you have to sit through. Cancel from inside the app.

AgentEdge
For the individual agent
$59 / month

The coaching core — daily brief, goal engineering, profile assessment, check-ins, sphere and pulse tracking.

  • Daily AI coaching brief
  • Goal & activity engineering
  • Profile assessment + weekly check-ins
  • 150 sphere contacts · 20 chat credits
  • Printable day sheet
Try Now
Add AgentEdge+ for +$20/mo, or AgentEdge Pro for +$40/mo — Pro includes everything in +.
CoachingEdge
For coaches, brokers & team leads
$354 / month

Lead + 5 agents — your coach platform and five agent seats in one line. $70.80 per agent.

$590 / month

Lead + 10 agents — $59 per agent and the coach seat is free.

  • AI daily brief across your roster
  • AI session prep before every call
  • Read-only dashboard per agent
  • Session tracking + before/after pulse
  • Notes and video messages to agents
Book a demo
One agent on a national program runs $549–750/mo. This is ten of them, plus you.